Let us forget the race, the circuit, the engine noise, the pit lane, the burning rubber for a second here. Swap the mechanic’s uniform with suits and ties. Swap spanners with a race car company portfolio. This was now our next arena – the PRESENTATION competition.
A panel of judges from recognised automotive industry was present to listen to what we had to offer. We gave a run down of our car’s technical attributes, cost breakdown, manufacturing capabilities, selling price and targeted market.
We gave it a good go and the judges seemed satisfied. However, there were things we could have improved further, especially about consumers’ perception and market demands.
It wasn’t perfect, but far from disastrous. Bring on next challenges!